Martin Shervington interviews Jay Baer on his Best Selling Book Utility.
Youtility is an excellent rethink of the traditional marketing model and is the concept that businesses who want to be successful in 2014 and beyond must embrace. – Lawrence Stone
A New York Times Best Seller
The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.
You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”
If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.
Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.
— Superior Impact (@superiorimpact) February 26, 2014